Jackie Stewart kisses his wife, Helen Stewart, after winning the Dutch Grand Prix. The image, merging context and drama, tells such a deep narrative – I think you could base a movie on this one image alone. It reminds me of Cindy Sherman’s Untitled Film Stills. Though her photos were carefully composed, it conveys the same unguarded spontaneity and lets your mind fill in the back story. Fashion collections try to tell stories, but most advertising campaigns just don’t have that kind of mystery. I say: “Louis Vuitton, get Cindy to re-shoot her stills wearing the Fall Winter ’14.” Sooo Hyperficial.